SOARÉ – a woven place mat that makes a difference
Our vision “to create a better everyday life for the many people” extends to our co-workers and customers, but also to our suppliers and their communities. One way to put this into action is by creating products that have a purpose beyond business. Like this simple place mat.
«One woman told us that thanks to SOARÉ her daughter is now training to become a teacher..»
Lillemor Franzén
SOARÉ team, IKEA of Sweden
"We’re so glad we went, because we saw how SOARÉ is having a positive impact on the people making it."
Lillemor Franzén
SOARÉ team, IKEA of Sweden
Not only good for us
Doing good while doing good business Visiting Vietnam and meeting the weavers gave the IKEA team a fresh perspective. They arrived thinking largely in terms of costs and business, but left feeling emotionally connected to the people and product.
