“Playfulness is inner joy, finding reasons to smile and spreading it all. Receiving a brief like this awakens my inner child and this precisely happened with GREJSIMOJS storage with lid. The creativity flowed as it started as a lamp, became a clock and finally a secret container disguised as a cat. Here, children can hide their most valuable treasures, without anyone suspecting it can be opened. The entire collection’s message is: play more – and take nothing too seriously!”

What happens when a whole bunch of designers come together for a deep dive into the world of play and playfulness? They create GREJSIMOJS, a collection of fabulously furry chair covers, loudspeaker mice, toothy storage pouffe, and much more – made to spark more play, every day, across the home. And despite being all about bringing smiles to people’s faces – whether you’re 3 years young, 116 years old, or anywhere in between – each item is firmly grounded in all IKEA insights into play.