“Small children see and explore the world from the floor. When creating GREJSIMOJS rug, I wanted it to be a part of that world. A lively, exciting landscape to discover forests, meadows and streams, and where the various pile heights give a more realistic feel that sparks the imagination. At the same time, I wanted the rug to be able to blend in with many areas of the home, so I chose calm colours that match the natural shades and materials often found in living rooms.”

What happens when a whole bunch of designers come together for a deep dive into the world of play and playfulness? They create GREJSIMOJS, a collection of fabulously furry chair covers, loudspeaker mice, toothy storage pouffe, and much more – made to spark more play, every day, across the home. And despite being all about bringing smiles to people’s faces – whether you’re 3 years young, 116 years old, or anywhere in between – each item is firmly grounded in all IKEA insights into play.