What happens when a whole bunch of designers come together for a deep dive into the world of play and playfulness? They create GREJSIMOJS, a collection of fabulously furry chair covers, loudspeaker mice, toothy storage pouffe, and much more – made to spark more play, every day, across the home. And despite being all about bringing smiles to people’s faces – whether you’re 3 years young, 116 years old, or anywhere in between – each item is firmly grounded in all IKEA insights into play.

One day when I was little, my mother came home with a big, gilded toucan. But we just had it as a decoration since it had a crack that made it unsafe. So when I had the chance to create something for the GREJSIMOJS series, a rocking bird was a given! It’s a sculptural design element when it’s not being used, yet it comes to life when a child sees it and starts rocking. It encourages play and sparks the imagination, and helps children develop their balance and motor skills.