What happens when a whole bunch of designers come together for a deep dive into the world of play and playfulness? They create GREJSIMOJS, a collection of fabulously furry chair covers, loudspeaker mice, toothy storage pouffe, and much more – made to spark more play, every day, across the home. And despite being all about bringing smiles to people’s faces – whether you’re 3 years young, 116 years old, or anywhere in between – each item is firmly grounded in all IKEA insights into play.

“When I was a child, I recall how tidying up sometimes took as long as playtime. I wanted to change this, since every minute of play is valuable. GREJSIMOJS mat/storage box can be folded out flat and serves as a perfect surface to play on. Afterwards, it can be quickly folded together and converted into a storage box, so everything quickly finds a home as the floor space is cleared. The mat can also become a creative toy in itself – by folding it into a house for example.”