What happens when a whole bunch of designers come together for a deep dive into the world of play and playfulness? They create GREJSIMOJS, a collection of fabulously furry chair covers, loudspeaker mice, toothy storage pouffe, and much more – made to spark more play, every day, across the home. And despite being all about bringing smiles to people’s faces – whether you’re 3 years young, 116 years old, or anywhere in between – each item is firmly grounded in all IKEA insights into play.

"A colourful soft and fluffy friend to sit on, crawl up onto or pretend to ride on adventures. In a child’s imaginary world, even chairs can have soft fur and their own personality. This is what I had in mind when creating GREJSIMOJS cover for MAMMUT chair – a tribute to playfulness! But there was also a deeper intent: to create something new and magical with something you already have, instead of just buying a new chair. An important message – not least for children."